Analytics
This weeks column is directed specifically to my Team at DIRECTV. For the last 8 months I have been writing a weekly column on my travels across the country working for DTV. Before the column, I used to write a weekly email to my management team so they were aware of my work promoting the DIRECTV brand. six months ago I started posting my weekly columns on LinkedIn. I didn't really have a plan, I just wanted a place to post my thoughts. I was so excited every week when my Blogspot stats would come out and showed that I had "50 Likes". I was over the moon with joy.
This week I received an email from LinkedIn that basically said, "You have never looked at your analytics, and you should probably do that sometime..." I didn't know that LinkedIn kept track of that kind of thing, so I did.
In the last 90 days my weekly columns have had over 30,000 impressions on LinkedIn. In the last 22 days my four latest columns have had over 10,000 impressions. My columns have had thousands of reads. My columns have received hundreds of likes, and dozens of comments and reshares. I have gone from 2 followers(My wife and my Mom...) to over 700 professionals in many different spheres of business. I had no idea that this was happening units this week.
The column I wrote about my son (The Puzzle) was picked up byAutism Speaks and was imbedded to their website for National Autism Awareness month. I cannot see the analytics on that but I am told that it has been read by thousands of autism supporters and I am credited as "John M. at DIRECTV".
I always thought that 95% of my readers were DIRECTV employees. My viewership is less than 10% employee viewed now. Last week's column (Value Vs. Price) was an attempt to humanize our brand and fight back against the narrative that we are "Too expensive". We're not. People just don't know that. For my team members in sales, the last paragraph of last week's column will appear in EVERY future column I write. I am going to bring customers to the table!
If I present all of the data I just shared with you to my hotel barista, I will still need $6.00 for my favorite concoction of chocolatey goodness. Meaning, this is not and has never been about me. It's always been about the brand, my company, and my team. My goal is to always be accurate, timely, respectful, and most of all courageous. If any employee reads something that I have written that might be improved or updated, please let me know. I am a one man show here. I have no editors, no filters and no budget. UID:JM3370.
Now that I know who my target audience is, I am going to change my approach a little and cater to people who might not know about our brand. If your team has something awesome coming out and you want it showcased, I would be honored to do so. Just remember, I need to be able to use it at my house or current hotel. I need to understand the technology, and I need to be able to explain the technology if someone asks me about it. (I have had dozens of convos on QuickTune and DIRECTV Perks.
When I started this Travel blog last summer, my goal was to do it for a year. I am still holding to that commitment. I take all of my PTO during the summer months and posts will be sporadic in June and July. I am not sure what the future holds for me and this column, but I will keep going as long as I can continue to provide great content that lifts our brand and edifies my readers.
For more information about DIRECTV's residential offerings please click HERE. To see how DIRECTV could help your business increase revenue or provide a value added service to your customers or employees please click HERE. If either of these links don't provide you with the information you are looking for, reach out to me directly and I will personally put you in touch with someone who can help.
To learn more about John and the work he does for DIRECTV please click HERE.
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