2023 NFL Season - Week 6

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I finished up week-5 of the 2023 NFL season in Jonesboro, Arkansas at the Embassy Suites Jonesboro located just off the campus of ASU.  This hotel is operated by the Oreilly Hospitality Management Group, and many of the hotel staffers are students from ASU's hospitality management program. Not only is this a well run hotel, but its a well oiled management machine that knows how to deliver a great customer experience and maximize revenue at the same time.  This is how the Embassy uses #DIRECTVforBUSINESS to provide a remarkable experience for their convention and business travelers:

  • Embassy hosts a daily Evening reception from 530-730pm with free drinks.
  • At 730pm the hotel hosts "SINGO" every Monday night. The hotel is PACKED each week.
  • While Singo is happening the hotel was also showing #MNFonDIRECTV as well as #MLBonDIRECTV Game-3 playoff with the Rangers and the Orioles.
  • Every TV has QuickTune set for the revenue generating channels (compliments of yours truly)
Between the Bar, Singo, and DIRECTV Sports programming, Monday is one of the top revenue generating weeknights for the Hotel.  It was a privilege to be a "fly on the wall" and watch this hotel work their magic. Every hotel is different and this means every revenue model will be different. This hotel has crafted their own model and its working for them.

At the end of the Hotel is Houlihan's Restaurant which is owned by and attached to the hotel. Houlihan's also drives traffic and revenue to their establishment with #DIRECTVforBUSINESS. Their restaurant and bar were packed all night. I had dinner here before SINGO, and it was super good!!!



I finished out my week in Joplin Missouri at the Hilton Garden Inn. This is a much smaller hotel than the Embassy and does not have a convention center or large population to capitalize from. I was one of only a few in attendance at their kitchen/bar to watch #TNFonDIRECTV. Because attendance was so light I was able to help the staff program their QuickTune, I replaced their remotes (They were VERY old) and made sure the hotel manager knew that we are grateful to have them as a customer. 

This is a hotel that relies on DIRECTV more as a value added service and less as a revenue generating tool. It doesn't matter to me if our product drives revenue or simply provides an added value to the establishment. What matters to me is that our customers enjoy the product, that it works properly, adds value to our customer and is a product that they would be happy to positively review on our behalf if anyone were to ask.

KENTUCKY NEXT WEEK....................

To learn more about John and the work he does for DIRECTV please click HERE. 
The views expressed in this blog post reflect the experiences and opinions of the author only and are not meant to be any official correspondence from DIRECTV, its Dealers, affiliates or any related entities. Copyright John Mac's Travels 2023

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