Analytics
This weeks column is directed specifically to my Team at DIRECTV . For the last 8 months I have been writing a weekly column on my travels across the country working for DTV. Before the column, I used to write a weekly email to my management team so they were aware of my work promoting the DIRECTV brand. six months ago I started posting my weekly columns on LinkedIn . I didn't really have a plan, I just wanted a place to post my thoughts. I was so excited every week when my Blogspot stats would come out and showed that I had "50 Likes". I was over the moon with joy. This week I received an email from LinkedIn that basically said, "You have never looked at your analytics, and you should probably do that sometime..." I didn't know that LinkedIn kept track of that kind of thing, so I did. In the last 90 days my weekly columns have had over 30,000 impressions on LinkedIn. In the last 22 days my four latest columns have had over 10,000 impressions. M...